Content at scale
UGC is the most powerful type of content for breaking through the noise on your marketing channels. 84% of millennial customers claim that UGC on company websites has influenced the way they shop according to Pilothouse. Leveraging content from real people boosts brand crediblity and consistently outperforms traditional content on paid channels.
community on demand
micro influencers are a powerful community building tool, lending their tight-knit, highly targeted audience to your brand. Our two-pronged approach will pair your brand with a group of talented micro influencer creators who will share your brand's story on their channels while creating content featuring your products.
scale with predictability
With minisocial, campaigns are fully managed and accessibly priced which means you can quickly and easliy build a world-class micro influencer UGC strategy with minimal bandwidth and cost.
Why work with minisocial?
How does it work for brands?
The first step is getting a campaign brief built, that's where the brand will let creators know about themselves, their product, and creative vision for the project.
From there, minisocial will select relevent micro influencer creators and invite them to opt in to the project. Once we have a cohort of influencers ready to ship, we'll send you a notification.
After recieving influencers' handles, product selection (if applicable), and shipping details, it'll be up to the brand to ship product out to everyone.
Once product arrives, influencers will shoot and share content for the campaign. As minisocial recieves content we'll make it available for the brand to download.
What is the mini license?
There's nothing small about our license. minisocial campaigns produce fully licensed user generated content for brands. Each asset is covered by our "mini license," in a nutshell, brands are free to do what they like with the content delivered to them. This includes use on organic social, acquisition, web, print, and beyond all without needing to worry about expiring usage rights, model releases, etc.
How do I get started?
Awesome! Click the "start a campaign" button at the top of the page and you can get to work building out your first campaign brief.
How much does it cost?
minisocial campaigns are fully-managed and accessibly priced starting at $2,000 for a campaign of 25 micro-influencer creators.
As a project-based service, there are no long-term commitments of extra fees, you simply pay based on the number of creators you want to activate! Since minisocial is a two-pronged solution you can expect to generate the same reach as a traditional influencer activation while creating a library of fully licensed photo or video assets.
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Don't forget, you get 15% off your first campaign!