HUM Nutrition partnered with minisocial to promote their hero product lineup and generate UGC (user generated content) for use across their marketing channels.
creators
50
cumulative following
429k
fully licensed assets
65+
earned media value
$10,040
about
HUM Nutrition is a consumer packaged goods wellness brand featuring an all-natural line of vitamins and supplements helping people look their best from the inside out.
the challenge
With loads of studio content, HUM Nutrition wanted to mix up their creative and source high-quality UGC to showcase their products in real life context. HUM Nutrition now leverages user generated content on their organic social presence and beyond
our solution
By activating a campaign of 50 targeted micro influencers, minisocial helped HUM Nutrition increase awareness of their brand and create share-worthy content at scale.
minisocial selected relevant micro influencers who created high-quality user generated content while authentically sharing HUM Nutrition’s brand story with their followers.
The result was a library of fully licensed assets from creatives around the country which showcase HUM Nutrition products in the wild. Our two-pronged solution delivered the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.
