why user generated content?
social proof
Show off your product in the wild. Leverage content from real people on product pages, email, social, and more.
boost ad performance
Increase ROI with user generated content. Test with a constant stream of assets and iterate based on performance.
community building
Spread the word organically. Get your product in front of millions of users on the most active social platform in the world.
our process
- 1
create the brief
Tell us what you want (what you really, really want.) Using our brief builder, you can tell us about your brand, let us know what kind of content you need, provide reference material, and more.
- 2
scout the talent
Let us find your super fans. Based on your direction, we'll invite relevant micro influencer creators to check out the brief and opt in if it's a fit.
- 3
deliver the content
This is the fun part. As our micro influencer creators produce content featuring your product we'll deliver the fully-licensed assets for you to use however you like.
case studies
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frequently asked questions
What is the mini license?
There's nothing small about our license. minisocial campaigns produce fully licensed user generated content for brands. Each asset is covered by our "mini license," in a nutshell, brands are free to do what they like with the content delivered to them. This includes use on orgnaic social, acquisition, web, print, and beyond all without needing to worry about expiring usage rights, model releases, etc.
How does it work for brands?
The first step is getting a campaign breif built, that's where the brand will let creators know about themselves, their product, and creative vision for the project.
From there, minisocial will select relevent micro influencer creators and invite them to opt in to the project. Once we have a cohort of influencers ready to ship, we'll send you a notification.
After recieving influencers' handles, product selection (if applicable), and shipping details, it'll be up to the brand to ship product out to everyone.
Once product arrives, influencers will shoot and share content for the campaign. As minisocial recieves content we'll make it available for the brand to download.