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Harry's partners with minisocial to produce fully-licensed UGC videos for ads.
creators
cumulative following
fully licensed assets
earned media value
Harry's is on a mission to fix shaving.
Generating quality video content from creatives is a key pillar of Harry's paid strategy.
Harry's partnered with minisocial to send out their starter set to creators, who produced videos showcasing their experience unboxing and shaving with Harry's.
The campaign generated over 25 fully-licensed assets that Harry's goes on to leverage across their marketing channels, with an emphasis on paid acquisition.
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