Thomas & Vine partnered with 25 micro-influencer creators to produce different styles of UGC content to leverage on their marketing channels.
creators
25
cumulative following
148K
fully licensed assets
50+
earned media value
$3,461
about
Thomas & Vine is a men's footwear brand, they partnered with minisocial to produce curated UGC
the challenge
With a wide product lineup, Thomas & Vine needed to showcase their different styles while creating relevant content to be used on their social channels as social proof, while getting in front of the right audience to support their brand.
our solution
By activating a cohort of 25 influencers minisocial helped Thomas & Vine amplify their product line and create share-worthy content at scale. minisocial selects relevant micro influencers who created high-quality user generated content while authentically sharing with their followers. The result is a library of fully-licensed assets from creatives across the country that showcase Thomas & Vine's shoes in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.
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