With hundreds of SKUs in dozens of categories, Barton Watch Bands partnered with minisocial to produce user generated content featuring thier product assortment.
By activating a cohort of 50 micro influencer creators with a cumulative following of 548k, minisocial helped Barton Watch Bands generate 95+ fully-licensed UGC assets.
creators
50
cumulative following
330k
fully licensed assets
95+
earned media value
$11,525
about
Barton Watch Bands is a leading direct-to-consumer watch accesssory brand.
the challenge
With new products launching all the time, sourcing high quality custom content is costly and time consuming. Barton Watch Bands leverages user generated content to populate their organic social presence, website, and beyond.
our solution
By activating a cohort of 50 micro influencer creators with a cumulative following of 548k, minisocial helped Barton Watch Bands generate 95+ fully-licensed UGC assets.
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let's make something awesome together