To help amplify the launch of new boxes each month and generate content featuring their box lineup, Bespoke Post partners with minisocial.
By activating a cohort of 150 micro influencer creators with a cumulative following of 548k, minisocial helped Bespoke Post generate 240+ fully-licensed UGC assets, and posts with an EMV of $26,366.
about
Bespoke Post is a lifestyle subscription box company.
the challenge
With new boxes launching each month, sourcing high-quality custom content is costly and time consuming. Bespoke Post leverages user generated content to populate their organic social presence, acquisition, social proof web modules, and more.
our solution
By activating a cohort of 150 micro influencer creators with a cumulative following of 548k, minisocial helped Bespoke Post generate 240+ fully-licensed UGC assets, and posts with an EMV of $26,366.
minisocial selects relevant micro influencers who can create high-quality user generated content while authentically sharing the Bespoke Post brand story with their followers.
The result is library of fully-licensed assets from creatives around the country which showcase Bespoke Post boxes in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.
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