Cotton Carrier partnered with minisocial to generate UGC (user generated content) featuring their product lineup for use across their marketing channels.
creators
50
cumulative following
121k
fully licensed assets
60+
earned media value
$6,792
about
Cotton Carrier is a direct to consumer camera accessories brand.
the challenge
Operating in a saturate market, Cotton Carrier wanted to amplify their lineup on social while producing UGC featuring their lineup of camera accessories in the wild for use on their organic social presence, acquisition, and beyond.
our solution
By activating a campaign of 50 targeted micro influencers, minisocial helped Cotton Carrier increase awareness of their brand and create share-worthy content at scale. minisocial selected relevant micro influencers who created high-quality user generated content while authentically sharing what makes the Cotton Carrier product special with their followers.
The result is a library of fully-licensed assets from creatives that showcase Cotton Carrier product in action. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.
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