Barbasol partnered with minisocial to generate UGC (user generated content) featuring their product lineup for use across their marketing channels.
creators
25
cumulative following
112k
fully licensed assets
45+
earned media value
...
about
Barbasol is a subscription shaving company.
the challenge
Having recently released their Shave Club, Barbasol wanted to amplify the launch and produce UGC featuring their product in the wild. Barbasol leverages user generated content on their organic social presence, acquisition, and beyond.
our solution
By activating a campaign of 25 targeted micro influencers, minisocial helped Barbasol increase awareness of their brand and create share-worthy content at scale. minisocial selected relevant micro influencers who created high-quality user generated content while authentically sharing what makes the Barbasol Shave Club special with their followers.
The result is a library of fully-licensed assets from creatives which showcase Barbasol product in action. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.
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