Spotlight Oral Care partnered with minisocial to amplify their Teeth Whitening Pen on TikTok and create demo videos featuring the product.
creators
50
cumulative following
548k
fully licensed assets
50+
earned media value
$30,000+
about
Teeth whitening and oral care products created by dentists.
the challenge
Already active on TikTok Spotlight Oral Care wanted to ramp up reach and engagement while generating custom video content to leverage on their channel.
our solution
By activating a campaign of 50 targeted micro influencers on TikTok, minisocial helped Spotlight Oral Care amplify their brand and create share-worthy content at scale.
minisocial selected relevant micro influencers who created high-quality user generated TikTok content that showcased their teeth whitening pen in action.
The result is a library of fully-licensed assets from creatives that showcases Spotlight's Teeth Whitening Pen in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching, or in this case, exceeding performance in terms of views, engagement, and EMV.
A single activation for Spotlight, in this case a group of 50 creators on TikTok, garnered over 6 million views thanks to the power of a solid concept and the virality of TikTok.
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