To help amplify the launch of their new plastic free deodorant line and create user generated content featuring their new product, Native partnered with minisocial.
By activating a cohort of 50 micro influencer creators with a cumulative following of 548k, minisocial helped Native generate 100+ fully-licensed UGC assets, and posts with an EMV of $10,793.
creators
50
cumulative following
548k
fully licensed assets
100+
earned media value
$10,793
about
Native is a direct-to-consumer deodorant and personal care brand.
the challenge
With the launch of their plastic free line around the corner, Native needed to quickly spin up a new project to produce user generated content assets featuring their new products that they could leverage on organic social, email, acquisition, and their website.
our solution
By activating a campaign with 50 micro influencers, minisocial was able to help Native produce 100+ fully-licensed UGC assets featuring their product in the hands of real people. The social media posts asssociated with the campaign generated an EMV of $10,793.
minisocial hand-picks relevant micro influencers who can create high-quality user generated content while authentically sharing the Native brand story with their followers.
The result is a library of fully-licensed assets from creatives around the country which showcase Native products in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.
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