Hydrant partnered with minisocial to generate photo and video assets featuring their product lineup for use across their marketing channels.
creators
25
cumulative following
218k
fully licensed assets
35+
earned media value
$4,914
about
Rapid hydration anytime, anywhere.
the challenge
Hydrant needs fresh content regularly to showcase their products in the hands of real customers, after updating their packaging they wanted a refresh of their UGC.
our solution
By activating a cohort of 25 influencers minisocial helped Hydrant amplify their products and create share-worthy content at scale. minisocial selects relevant micro influencers who created high-quality user generated content while authentically sharing what they love about Hydrant with their followers. The result is a library of fully-licensed assets from creatives across the country that showcase Hydrant's products in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.
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