Imperfect Foods partnered with minisocial to produce high-performing, UGC-style content for their acquisition pipelines.
creators
100
cumulative following
574k
fully licensed assets
150+
earned media value
$8,943
about
Imperfect Foods partnered with minisocial to produce scaleable UGC-style content with a laser focus on content for their acquisition channels.
the challenge
Imperfect Foods has a powerful mission and a great offering. With so much to say it can be hard to fit all of it into a traditional ad. With the team testing and iterating on new concepts daily, Imperfect Foods needs a constant stream of new and engaging content to power their organic and paid marketing channels.
our solution
By partnering Imperfect Food with a group of micro-influencer creators minisocial helped them create dozens of video assets with their messaging points and product front and center.
