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Firstleaf

Firstleaf partnered with minisocial to book 50 micro-influencers for testimonials, unboxings and explainers across their acquisition channels.

Wine subscription box

creators

50

cumulative following

449k

fully licensed assets

50+

earned media value

$17,973

about

Firstleaf partnered with minisocial to book 50 micro-influencers to create videos with concepts including testimonials, unboxings and explainers.

the challenge

Converting new subscribers is a challenge all subscription brands face. The key ingredients for success are reach and education.

our solution

By partnering Firstleaf with 50 micro-influencers, minisocial generated 50 Reels from Instagram creators, who also shared 50+ fully-licensed assets with the Firstleaf team directly through their dashboard.

From there they were able to seamlessly download and plug that content into their own marketing channels, including Meta ads and organic social, without any limits or additional fees.

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