Straightaway

Ready-to-Drink Cocktails

With such thoughtfully crafted cocktails and design, Straightaway was looking for micro influencer creators to showcase their products IRL while generating a library of fully licensed content

creators

25

cumulative following

126k

fully licensed assets

80+

earned media value

4,745

about

Straightaway Cocktails partnered with minisocial to create lifestyle content with their Ready-to-Drink Cocktails

the challenge

Having a wide variety of products, Straightaway has a lot of content needs and wanted to partner with a couple dozen creators in order to create content featuring so many different products from their lineup.

our solution

By activating a campaign of 25 micro influencers, minisocial helped Straightaway increase awareness of their product lineup and create shareworthy content at scale. The campaign produced over 80 assets with an EMV of over $4,700.

minisocial hand-picks relevant micro influencers who can create high-quality user generated content while authentically sharing Straightaway's brand story with their followers.

The result is a library of fully-licensed assets from creatives around the country which showcase Straightaway's products in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.