JAJA partnered with minisocial to generate UGC (user generated content) featuring their product lineup for use across their marketing channels.
creators
25
cumulative following
250k
fully licensed assets
100+
earned media value
$9,016
about
JAJA is a small-batch tequila brand.
the challenge
As a social-native brand, JAJA is always looking for ways to amplify their already robust social presence. JAJA was looking to generate unique UGC featuring their merch and tequila for use on their organic social, acquisition, and beyond.
our solution
By activating a campaign of 25 targeted micro influencers, minisocial helped JAJA amplify their brand and create share-worthy content at scale. minisocial hand-picked relevant micro influencers who created high-quality user generated content while authentically sharing what makes JAJA unique with their followers. The result is a library of fully-licensed assets from creatives that showcases JAJA products in the wild.
Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.
