.png){kind=spacer}
Blueland partnered with minisocial to produce eye-catching videos for use across platforms.
creators
cumulative following
fully licensed assets
earned media value
Refillable and sustainable cleaning brand Blueland was looking for lifestyle videos featuring their products at home.
When deciding to test a new product for your home, testimonial videos stand out far more than written reviews and product photos. Blueland was looking for a simple way to source quality videos on demand, without the hassle of managing dozens of creators themselves.
By partnering Blueland with 20 micro-influencer content creators, minisocial was able to get content into over 20 new homes with new faces for Blueland. This allows them to take and test content across their ad channels and organic social to find what is resonating with their audience.
Blueland has gone on to use minisocial creators' content across both paid and organic social channels successfully.
