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PetFriendly partnered with minisocial to generate UGC featuring their monthly box full of dog health products.
creators
cumulative following
fully licensed assets
earned media value
PetFriendly is a monthly wellness subscription box for dogs.
PetFriendly wanted to produce UGC featuring their boxes and have their products used by real pet lovers across the nation.
By activating a campaign of 50 targeted micro-influencers, minisocial helped PetFriendly increase awareness of their brand and create share-worthy content at scale. minisocial hand-picked relevant micro-influencers who created high-quality user generated content while authentically sharing what makes PetFriendly special with their own audience.
The result is a library of fully-licensed assets from creatives who showcase the monthly boxes in action. The two-pronged solution also delivers the amplification associated with a traditional micro-influencer campaign, matching or exceeding performance in terms of impressions, engagement and EMV.
