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HealthyBaby partnered with minisocial to produce brand-educating UGC from TikTok and Instagram Reels creators.
creators
cumulative following
fully licensed assets
earned media value
The only EWG-verified diapers.
Standing out from incumbents isn't easy, but sharing your brand's story and including what makes your products different, in the most authentic way, will truly set you apart. That's what HealthyBaby did by spreading the message about being the first and only EWG-verified diaper brand.
HealthyBaby got paired with 20 minisocial creators, who together generated over 50 fully-licensed assets delivered directly to the brand, and shared across their own social channels with each creator's unique audience.
