ezpz

ezpz has created one-of-a-kind feeding tools to help little ones learn to eat independently

Generating video content from parents around the country is time-consuming and managing usage rights can be costly

ezpz partnered with minisocial to send out their feeding tools to parenting creators who created TikTok's showcasing their experience with their kids

The campaign generated over 50 fully-licensed assets that ezpz can leverage across their marketing channels, from social proof on their email and website to organic social content and even ads.