With back-to-school around the corner, Ello partnered with minisocial to activate a campaign of micro influencer creators with children to feature their kid-friendly lineup of products.
creators
25
cumulative following
422k
fully licensed assets
45+
earned media value
$6,237
about
Ello makes safe, clean, and green products which replace single-use food and bev containers with products to help you feel good and look good.
the challenge
With new styles and colors launching all the time, Ello wanted to amplify their back-to-school initiatives and produce user generated content featuring their product in the wild. Ello leverages user generated content on their organic social presence, acquisition, and beyond.
our solution
By activating a campaign of 25 micro influencers, minisocial helped Ello increase awareness of their product and create shareworthy content at scale. The campaign produced over 45 assets with an EMV over $6,200.
