A nonprofit on a mission, Cookies for Kids is always looking for ways to connect with new people. One central avenue is their organic social presence. By building a following and sharing content that can educate and empower their audience the nonprofit drives new D2C sales and encourages participation in fundraisers.
creators
50
cumulative following
403k
fully licensed assets
80+
earned media value
$14,317
about
Cookies for Kids is a nonprofit that raises money for pediatric cancer research through D2C cookie sales on their website and fundraisers.
the challenge
With an ever-evolving lineup of cookies on their D2C site keeping up with fresh and relevent content that both features their product and educates can be daunting.
our solution
By activating a campaign of 50 micro influencers, minisocial helped Cookies for Kids increase awareness of their organization and create shareworthy content at scale. The campaign produced over 80 assets with an EMV over $14,300.
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