To support the launch of a new collection of socks as well as their existing line, okko partnered with minisocial to create shareworthy user generated content for use on their organic social channels and beyond.
creators
25
cumulative following
123k
fully licensed assets
95+
earned media value
$4,519
about
okko is a body wear brand on a mission to declutter the your drawer.
the challenge
With over a dozen different SKUs, okko needed to cast a wide net with the content generated by the campaign to support initiatives across their marketing channels.
our solution
By activating a campaign of 25 micro influencers, minisocial helped okko increase awareness of their product launch and create shareworthy content at scale. The campaign produced over 95 assets with an EMV over $4,500.
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