To support the launch of a new collection of limited edition pieces, Paneros partnered with minisocial to create shareworthy user generated content for use on their organic social channels and beyond.
creators
<25
cumulative following
58k
fully licensed assets
25+
earned media value
$3,032
about
Paneros is an inclusive, honest, and responsible label that offers high quality, limited edition pieces with transparency.
the challenge
As a small batch, limited edition release, Paneros needed to make a few pieces go a long way to support their new styles. Paneros also wanted to share as many different perspectives as possible when it came to their pieces — working with different talent, different locations, and different stories.
our solution
By activating a campaign of <25 micro influencers, minisocial helped Paneros increase awareness of their brand and create shareworthy content at scale. The campaign produced over 25 assets with an EMV over $3,000.
