To support their holiday initiatives, Dough partnered with minisocial to create shareworthy user generated content featuring brands from their marketplace for use on their organic social channels, website, to distribute to their partners, and beyond.
creators
100
cumulative following
962k
fully licensed assets
500+
earned media value
$25,858
about
Dough is a marketplace on a mission to empower, support, and amplify women-owned brands.
the challenge
With many participating brands, Dough needed to create dozens — if not hundreds — of assets which could demonstrate the breadth of companies on their platform.
our solution
By activating a campaign of 100 micro influencers, minisocial helped Dough increase awareness of their brand and create shareworthy content at scale which could be leveraged by Dough and its partner brands. The campaign produced over 500 assets with an EMV over $25,800.
