the ugc platform for D2C 🚚 brands.
We're minisocial, a fully-managed platform that pairs brands with micro influencer creators who produce user generated content on demand and at scale.
why user generated content?
social proof
Show off your product in the wild. Leverage content from real people on product pages, email, social, and more.
boost ad performance
Increase ROI with user generated content. Test with a constant stream of assets and iterate based on performance.
community building
Spread the word organically. Get your product in front of millions of users on the most active social platforms in the world.
meet our creators
Good campaigns start with good creators. At minisocial, we work with micro influencers with a track record of producing great content. Together, they generate thousands of fully-licensed UGC assets for brands on minisocial each month and can share that content out with their audience on either Instagram or TikTok.
our process
- 1
create the brief
Tell us what you want — what you really, really want. Using our brief builder, you can tell us about your brand, let us know what kind of content you need, provide reference material, and more.
- 2
scout the talent
Let us find your super fans. Based on your direction, we'll invite relevant micro influencer creators to check out the brief and opt in to the collab if they're interested.
- 3
deliver the content
This is the fun part. As our micro influencer creators produce content featuring your product, we'll deliver the fully-licensed assets via the platform for you to use however you like.
case studies
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frequently asked questions
What is the mini license?
There's nothing small about our license. minisocial campaigns produce fully licensed user generated content for brands. Each asset is covered by our "mini license," in a nutshell, brands are free to do what they like with the content delivered to them. This includes use on organic social, acquisition, web, print, and beyond all without needing to worry about expiring usage rights, model releases, etc.
How does it work for brands?
The first step is getting a campaign brief built, that's where the brand will let creators know about themselves, their product, and creative vision for the project.
From there, minisocial will select relevant micro influencer creators and invite them to opt in to the project. Once we have a cohort of influencers ready to ship, we'll send you a notification.
After receiving influencers' handles, product selection (if applicable), and shipping details, it'll be up to the brand to ship product out to everyone.
Once product arrives, influencers will shoot and share content for the campaign. As minisocial receives content we'll make it available for the brand to download.
How does it work for creators?
When we receive a campaign brief from a brand we check it out and narrow down the minisocial creator database to find people we think might be interested in the project.
They'll get an email from us with a link to the brief so they can learn more about the brand, view the specifics of the project, and opt in if they'd like to participate.
After being confirmed by the brand, each influencer will be sent product and will shoot and share content that's aligned with the brief.
How do I get started?
Awesome! Click the "start a campaign" button at the top of the page and you can get to work building out your first campaign brief.
Once that gets submitted minisocial we'll be in touch after we review and share next steps to get the project live!
How much does it cost?
minisocial campaigns are fully-managed, with quality as our north-star our projects start at $3,000 for a campaign of 10 creators. This is inclusive of all creator fees/payments
As a project-based service, there are no long-term commitments or extra fees, you simply pay based on the number of creators you want to activate! Since minisocial is a two-pronged solution you can expect to generate the same reach as a traditional influencer activation while creating a library of fully licensed photo or video assets.
want to get started?
let's make something awesome together