Project Type: miniLOCAL
BERO a fast growing Non-Alcoholic Beer has focused in efforts on retail activations highlighting new partners, this time it's a new product with a current retail partner; Target!
creators
20
cumulative following
133k
fully licensed assets
20+
earned media value
$7,830
about
BERO a fast growing Non-Alcoholic Beer has focused in efforts on retail
the challenge
Launching a new flavor in Target stores nationwide BERO needed to show their latest retail partner they were pushing for in-store sales.
our solution
Pairing BERO up with 20 miniLOCAL creators who have a Target near them to visit in-store and drive awareness of where BERO is located on the shelf and take it home with them to enjoy.
This resulted in 20 posts on TikTok from creators showcasing where to find BERO in Target giving BERO the ability to show it's retail partner that they're working to drive traffic in-store and add value to the relationship overall.
The content is licensed to BERO for use on ads and organic social channels.
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