Men's Premium Clothing Brand

WYR Wanted to partner with micro influencer creators in the menswear space to create Reels and testimonial videos for use across their branded platforms, including paid and organic social.



cumulative following


fully licensed assets


earned media value



Elevated essentials brand WYR partnered with minisocial to gather testimonial videos of menswear creators in their high-performance shirts

the challenge

From just an image it's hard to tell what sets WYR apart, minisocial creators utilized the brief provided by WYR and brought their own authenticity to the table to create captivating videos showcasing why WYR is the best choice for a high-quality tee.

our solution

minisocial partnered WYR with 25 experienced menswear creators who each created fully-licensed videos sharing the WYR story and telling their followers what they personally loved about WYR, naturally setting them apart from other brands in the space. WYR went on the leverage the assets across their own marketing channels including paid and organic.

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