Thomas & Vine

Thomas & Vine designs noteworthy fashionable men's footwear

Thomas & Vine partnered with 25 micro-influencer creators to produce different styles of UGC content to leverage on their marketing channels.



cumulative following


fully licensed assets


earned media value



Thomas & Vine is a men's footwear brand, they partnered with minisocial to produce curated UGC

the challenge

With a wide product lineup, Thomas & Vine needed to showcase their different styles while creating relevant content to be used on their social channels as social proof, while getting in front of the right audience to support their brand.

our solution

By activating a cohort of 25 influencers minisocial helped Thomas & Vine amplify their product line and create share-worthy content at scale. minisocial selects relevant micro influencers who created high-quality user generated content while authentically sharing with their followers. The result is a library of fully-licensed assets from creatives across the country that showcase Thomas & Vine's shoes in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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