Once Upon a Farm

Organic cold-pressed blends for babies to big kids.

Once Upon a Farm partners with minisocial to produce evergreen content featuring their product in the hands of real customers.



cumulative following


fully licensed assets


earned media value



Once Upon a Farm is an organic, cold-pressed snacks and baby food company

the challenge

Being a great choice for a healthy on-the-go snack, Once Upon a Farm wanted to create content with real consumers sharing where all you can enjoy their products.

our solution

By activating a campaign of 50 micro influencers, minisocial helped Ello increase awareness of their product and create shareworthy content at scale. The campaign produced over 45 assets with an EMV over $6,900.

want to get started?

let's make something awesome together