Elementary

Consumer Packaged Goods Grooming Brand

Having launched only a few months prior to working with us, Elementary partnered with minisocial.io to produce UGC (user generated content) at scale for use across their marketing channels while amplifying their organic social presence.

creators

50

cumulative following

278k

fully licensed assets

80+

earned media value

...

about

Elementary is a new to market grooming brand.

the challenge

As a newcomer in the grooming space, Elementary needed to get in front of new people and create compelling user generated content featuring their lineup. Elementary leverages user generated content on their organic social presence and beyond.

our solution

By activating a campaign of 50 targeted micro influencers, minisocial helped Elementary increase awareness of their brand and create share-worthy content at scale.

minisocial hand-picked relevant micro influencers who can create high-quality user generated content while authentically sharing the Elementary brand story with their followers.

The result was a library of fully-licensed assets from creatives around the country which showcase Elementary products in the wild. Our two-pronged solution delivered the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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