Food Delivery Technology Platform

DoorDash partnered with minisocial to promote their service and generate UGC (User Generated Content) for use across all marketing channels.



cumulative following


fully licensed assets


earned media value



DoorDash is a technology company that connects users with their favorite restaurants.

the challenge

Without a physical product it can be hard to capture what DoorDash truly offers, UGC gives DoorDash the ability to visually demonstrate their offering #IRL. DoorDash leverages user generated content to populate their organic social presence and beyond.

our solution

By activating a campaign of 50 micro influencers, minisocial helped DoorDash create UGC (user generated content) at scale.

minisocial selected relevant micro influencers who can create high-quality user generated content while authentically sharing the DoorDash brand story with their followers.

The result is library of fully-licensed assets from creatives around the country which showcase DoorDash meals in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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