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RecSpot needed to source creators on TikTok who were looking for a better way to share their favorite recommendations with friends.
creators
cumulative following
fully licensed assets
earned media value
RecSpot has changed the way you share recommendations with your friends.
As an app, RecSpot needed to get creative with their content, and since they're all about recommendations, they knew the value UGC would bring to their content strategy.
minisocial partnered RecSpot with 50 micro-influencers on TikTok who produced demo and testimonial style content that RecSpot has gone on to leverage across their marketing channels.