Cookies for Kids

pediatric oncology nonprofit

A nonprofit on a mission, Cookies for Kids is always looking for ways to connect with new people. One central avenue is their organic social presence. By building a following and sharing content that can educate and empower their audience the nonprofit drives new D2C sales and encourages participation in fundraisers.



cumulative following


fully licensed assets


earned media value



Cookies for Kids is a nonprofit that raises money for pediatric cancer research through D2C cookie sales on their website and fundraisers.

the challenge

With an ever-evolving lineup of cookies on their D2C site keeping up with fresh and relevent content that both features their product and educates can be daunting.

our solution

By activating a campaign of 50 micro influencers, minisocial helped Cookies for Kids increase awareness of their organization and create shareworthy content at scale. The campaign produced over 80 assets with an EMV over $14,300.

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