Barbasol Shave Club

Subscription Shave Club

Barbasol partnered with minisocial.io to generate UGC (user generated content) featuring their product lineup for use across their marketing channels.

creators

25

cumulative following

112k

fully licensed assets

45+

earned media value

...

about

Barbasol is a subscription shaving company.

the challenge

Having recently released their Shave Club, Barbasol wanted to amplify the launch and produce UGC featuring their product in the wild. Barbasol leverages user generated content on their organic social presence, acquisition, and beyond.

our solution

By activating a campaign of 25 targeted micro influencers, minisocial helped Barbasol increase awareness of their brand and create share-worthy content at scale. minisocial selected relevant micro influencers who created high-quality user generated content while authentically sharing what makes the Barbasol Shave Club special with their followers.

The result is library of fully-licensed assets from creatives which showcase Barbasol product in action. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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