Woosh Beauty

Direct-to-Consumer Beauty Brand

Woosh Beauty partnered with minisocial to generate UGC (user generated content) featuring their signature palette for use across their marketing channels.



cumulative following


fully licensed assets


earned media value



Woosh Beauty is a direct to consumer beauty brand.

the challenge

Woosh’s signature go-anywhere palette makes it easy for women on the go to get put together in a snap and wanted to create UGC (user generated content) to reflect that in the content generated. Woosh Beauty leverages user generated content on their organic social presence and beyond.

our solution

By activating a campaign of 50 targeted micro influencers, minisocial helped Woosh Beauty increase awareness of their waterproof shoe and create share-worthy content at scale. minisocial hand-picked relevant micro influencers who created high-quality user generated content while authentically sharing what makes Woosh Beauty’s palette unique with their followers.

The result is library of fully-licensed assets from creatives which showcase Woosh Beauty product in action. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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