Wander Beauty

Effortless Beauty Essentials

Wander Beauty partnered with minisocial to source UGC from micro-influencer creators to spread the word on their effortless beauty essentials while creating fully-licensed videos for their marketing channels



cumulative following


fully licensed assets


earned media value



Wander Beauty has created effortless makeup & skincare essentials

the challenge

With easy to apply, whenever you are products, Wander Beauty wanted to showcase real people going about their lives and creating a look with their products.

our solution

minisocial partnered Wander Beauty with 25 beauty and lifesyle micro influencer content creators who together produced over 50 raw assets and a total of 25 posts on the creators channels. Wander Beauty's team now leverages the content on their own organic social channels, can remix the raw footage into ads, and can even pop it on their website or in emails.

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let's make something awesome together