With a nationwide launch in Target, Everyday Humans partnered with minisocial to amplify the launch across TikTok and create UGC in store.
creators
50
cumulative following
990k
fully licensed assets
100+
earned media value
$20,000+
about
minisocial partnered with Gen Z favorite sunscreen brand, Everyday Humans to amplify their launch in Target
the challenge
Driving awareness and sales with a new retail partner can be tough, so Everyday Humans turned to the power of micro influencers, TikTok, and UGC
our solution
Everyday Humans partnered with minisocial to send creators to their local target to show folks where they can find their favorite sunscreen on shelves. The campaign produced eye-catching UGC and generated over hundreds of thousands of views
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