Pure Silk Shave Club

Subscription Shave Club

Pure Silk partnered with minisocial to generate UGC (user generated content) featuring their product lineup for use across their marketing channels.



cumulative following


fully licensed assets


earned media value



Pure Silk is a subscription shaving company.

the challenge

Having recently released their Shave Club, Pure Silk wanted to amplify the launch and produce UGC featuring their product in the wild. Pure Silk leverages user generated content on their organic social presence, acquisition, and beyond.

our solution

By activating a campaign of 25 targeted micro influencers, minisocial helped Pure Silk increase awareness of their brand and create share-worthy content at scale. minisocial hand-picked relevant micro influencers who created high-quality user generated content while authentically sharing what makes the Pure Silk Shave Club special with their followers.

The result is library of fully-licensed assets from creatives which showcase Pure Silk product in action. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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