Pupsicle by Woof

The team at Woof was looking for a simple, low lift way to create more content for ads

Images can only show product like The Pupsicle so well. Videos from real pet parents preparing The Pupsicle and giving to their excited dogs gives the consumer a sense of what the product can really do. The Pupsicle ad team needed content that would showcase the features of the product and perform well on paid social.

Pairing pet parents up with Woof to demo and showcase their pets loving The Pupsicle gave them fresh ad content that felt native across platforms like Instagram, Facebook, and TikTok.

Since the focus of this content was for ads it was important that creators called out main talking points like the product being perfect for hot summer days and a better alternative for pets than traditional bones.

Opting for the pro project Woof was able to review and approve creator content before it went live and provide feedback on the content to tweak anything needed for better performance.