Made by Nacho partnered with minisocial to generate UGC featuring their product lineup for use across their marketing channels including ads and organic social
creators
25
cumulative following
136k
fully licensed assets
30+
earned media value
$3,108
about
Made by Nacho is Chef Bobby Flay's cat food brand
the challenge
Made by Nacho wanted to produce UGC featuring their product lineup being enjoyed by real pets but producing user generated content at scale is costly and time consuming when done in-house.
our solution
By activating monthly campaigns of 25 targeted micro influencers, minisocial drove increase awareness of their brand and product offerings and created share-worthy content at scale. minisocial hand-picks relevant micro influencers who created high-quality user generated content while authentically sharing what makes Made by Nacho special with their own audience .
The result is library of fully-licensed assets from micro-influencers which showcase Made by Nacho's cat food in action. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.
