MEIA is a backpack designed for multifaceted women, created by women. They partnered with minisocial to showcase the unique aspects of their backpack.
creators
25
cumulative following
257k
fully licensed assets
30+
earned media value
$6,789
about
MEIA is a backpack designed for multifaceted women, they partnered with minisocial to show the in's and out's of their product
the challenge
MEIA wanted to partner with micro influencer creators to create testimonial style videos with each creator bringing their own story to the table for how they would personally use their backpack
our solution
minisocial partnered MEIA with 25 micro influencers who shared the brands key messaging points in an authentic way by bringing their own personal needs into the story.
MEIA was able to gather 25+ videos that they went on to leverage across their homepage as social proof, on organic social, and even in emails.
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