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MEIA is a backpack designed for multifaceted women, created by women. They partnered with minisocial to showcase the unique aspects of their backpack.
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MEIA is a backpack designed for multifaceted women. They partnered with minisocial to show the ins and outs of their product.
MEIA wanted to partner with micro-influencer creators to create testimonial-style videos, with each creator bringing their own story to the table for how they would personally use their backpack. They wanted the content to feel laid back, like your on FaceTime with a friend.
minisocial partnered MEIA with 20 micro-influencers who shared the brand's key messaging points in an authentic way, bringing their own personal needs into the story.
MEIA was able to gather 20+ videos that they went on to leverage across their homepage as social proof, on organic social, and even in emails.
