Solar Lanterns

LuminAID was looking to produce reel-style UGC content.



cumulative following


fully licensed assets


earned media value



Solar lanterns & chargers built for adventure

the challenge

With multiple use cases and a brand built around adventure LuminAID had two goals in mind, the first was to demonstrate how their product worked, with the creators sharing the specific features they use LuminAID for, and secondly to showcase LuminAID in the wild in common settings like outdoor walks, camping, and backyard fun.

our solution

minisocial partnered LuminAID with 25 unique content creators who produced reels, shared on their channels, and brought their own unique twists on how they showcase and implement LuminAID. The results were a wide library of content of folks bringing LuminAID on adventures and showcasing it's features.

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