Solar Lanterns

LuminAID was looking to produce reel-style UGC content.



cumulative following


fully licensed assets


earned media value



Solar lanterns & chargers built for adventure

the challenge

With multiple use cases and a brand built around adventure LuminAID had two goals in mind, the first was to demonstracte how thier product worked, with the cretaors ahring the specfic fetures they use LuminAID for, and secondly to showcase LuminAID in the wild in common settings like outdoor walks, campiagn, and backyard fun.

our solution

minisocial partnered LuminAID with 25 unique content cretaors who produced reels, shared on thier channels, and brought thier own unique twists on how they showcase and implment LuminAID. The results were a wide library of content of folks bringing LuminAID on advetures and showcasing it's features.

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