Loops Beauty

Face Care Reimagined

Loops partnered with minisocial to promote their #LoopsLooks challenge on TikTok



cumulative following


fully licensed assets


earned media value



Loops is a brand of Hydrogel masks designed with clean ingredients for all skin types.

the challenge

Loops was looking to take on TikTok in a new and unique way. As a platform that loves viral concepts TikTok is known for pushing content with a theme. Loops wanted to jump on this idea by having creators promote their #LoopsLooks challenge. Creators were tasked with producing UGC videos of them wearing their Loops masks in the wild and showing onlookers doing a "double take" as they go by.

our solution

By activating a campaign of 25 targeted micro influencers on TikTok, minisocial helped Loops Beauty amplify their brand and content for their #LoopsLooks challenge.

minisocial selected relevant micro influencers who created high-quality user generated TikTok content and showcasing their masks in action.

The result is a library of fully-licensed assets from creatives that showcases Loops in the wild. Our two-pronged solution also delivers the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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