Elevated Camp Gear

featuring their best-selling Mountain Blanket, Kammok was looking for UGC that they could leverage as social proof.



cumulative following


fully licensed assets


earned media value



With a wide range of quality camp products, Kammok needed fresh UGC for their new Mountain Blanket

the challenge

With their Mountain Blanket being durable, soft, and of course, wearable, Kammok was looking to illustrate this with cretaors using the blanket IRL.

our solution

By activating a campaign of 25 micro influencers, minisocial helped Kammok generate buzz about their Mountain Blanket via micro influencer posts on Instagram, and produce a library of versatile UGC content for use across their marketing channels.

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