JOJA partnered with minisocial to produce creator-made videos for use across marketing channels.
female-founded activewear brand JOJA was looking for lifestyle and testimonial videos from creators
JOJA was looking for content creators who could create content that aligns closely with their brand and style. A libaray of on-brand, fully-liscsed content is extreamly valueable but the process takes bandwidth away from other projects.
The team at JOJA turned to minisocial to find the right creators, with the right style & audience who produced assets that felt like the team at JOJA had created themselves. The result is a library of fully-licensed assets with curated content that feels native to JOJA’s audience and a group of posts from micro influencers who fit in perfectly with JOJA’s superfans.