HUM Nutrition

Consumer Packaged Goods Wellness Brand

HUM Nutrition partnered with minisocial to promote their hero product lineup and generate UGC (user generated content) for use across their marketing channels.



cumulative following


fully licensed assets


earned media value



HUM Nutrition is a consumer packaged goods wellness brand featuring an all-natural line of vitamins and supplements helping people look their best from the inside out.

the challenge

With loads of studio content, HUM Nutrition wanted to mix up their creative and source high-quality UGC to showcase their products in real life context. HUM Nutrition now leverages user generated content on their organic social presence and beyond

our solution

By activating a campaign of 50 targeted micro influencers, minisocial helped HUM Nutrition increase awareness of their brand and create share-worthy content at scale.

minisocial selected relevant micro influencers who created high-quality user generated content while authentically sharing HUM Nutrition’s brand story with their followers.

The result was a library of fully licensed assets from creatives around the country which showcase HUM Nutrition products in the wild. Our two-pronged solution delivered the amplification associated with a traditional micro influencer campaign, matching or exceeding performance in terms of impressions, engagement, and EMV.

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