Sustainable Baby Products

HealthyBaby chooses minisocial to produce brand-educating UGC from TikTok and Instagram Reels creators.



cumulative following


fully licensed assets


earned media value



The only EWG verified diapers

the challenge

Standing out from incumbents isn't easy, but by sharing your brands story and including what makes your products different in the most authentic way will truly set you apart. That’s what HealthyBaby did by spreading the message about being the first and only EWG verified diaper brand.

our solution

HealthyBaby got paired with 25 minisocial creators, who together were able to generate over 50 fully-licensed assets for HealthyBaby that they delivered directly to the brand as well as shared across their social channel with each of their own unique audiences

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let's make something awesome together