Nonstick Ceramic Cookware Brand

GreenPan turned to minisocial to book high-quality TikTok creators for GreenPan inspired recipe videos.



cumulative following


fully licensed assets


earned media value



GreenPan partnered with minisocial to source and manage 50 UGC creators for recipe videos featuring their colorful, PFAS free sets

the challenge

GreenPan wanted to partner with the right creators to gather recipe videos that artfully included GreenPan testimonials featuring their USPs. Scouting, vetting, and managing creators is a time consuming process, so they turned to minisocial’s turnkey solution.

our solution

The team at GreenPan turned to minisocial to find the right creators, who could authentically produce and share solid recipe videos with thier audience. The result is a library of fully-licensed assets with curated content that feels native to JOJA’s audience and a group of posts from micro influencers who fit in perfectly with the GreenPan customer.

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