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GreenPan turned to minisocial to book high-quality TikTok creators for GreenPan-inspired recipe videos.
creators
cumulative following
fully licensed assets
earned media value
GreenPan partnered with minisocial to source and manage 50 UGC creators for recipe videos featuring their colorful, PFAS-free sets.
GreenPan wanted to partner with the right creators to gather recipe videos that artfully included GreenPan testimonials featuring their USPs. Scouting, vetting and managing creators is a time-consuming process, so they turned to minisocial's turnkey solution.
The team at GreenPan turned to minisocial to find the right creators, who could authentically produce and share solid recipe videos with their audience.
The result is a library of fully-licensed assets with curated content that feels native to their audience, and a group of posts from micro-influencers who fit in perfectly with the GreenPan customer.
